Two prominent theoretical orientations in corporate governance research include the upper echelon perspective (e.g., Hambrick and Mason, 1984), and work focused on the  impression management behavior of corporate leaders and organizations (e.g., Elsbach, 2006). The upper echelon perspective considers the importance of the experiences and background of management in influencing the management of organizations (Hambrick and Mason, 1984; Cannella Jr., Park, and Lee, 2008; Crossland, Jinyong, Hiller, and Hambrick, 2014); the impression management perspective looks at the organizational-stakeholder interface, considering how organizational leaders can manage the impression of external audiences such as analysts, investors or regulators  (e.g., Salancik and Meindl, 1984; Elsbach, 2006; Zott and Huy, 2007; Westphal and Graebner, 2010; Hiatt and Sangchan Park, 2013).

​While the two bodies work research are both connected in their focus on top management behavior, there has been little consideration of the ways in which managerial experiences can themselves be presented: upper echelon research takes management experiences as a given, typically using employment histories to capture experiences (e.g., Crossland et al., 2014), and while the impression management perspective considers the ways organizations present the organization to conform to audience expectations , this been focused on presenting organizational activities, with little consideration of how managerial experiences are conveyed. 

This article explores possibilities for integrating the perspectives, considering the subtle ways in which managerial experiences can be shaped to meet audience expectations, and the opportunities to enrich the upper echelon literature by considering the influence of managers conform to personas. 

As described in a previous article, existing computational textual analysis approaches that take words as the fundamental unit of analysis (e.g., word counts or word-correlation measures, such as topic models), are limited in their ability to capture nuanced relationships conveyed with sentences, nor the multiple layers of structure in documents. This article explains some of the opportunities arising from being able to systemically capture within-sentence relationships, by transforming raw text into consistent textual structures.

One of the primary ways in which our textual structures make text easier to manipulate is by removing surface-level, including acronym, synonyms, label names and slight variations in sentence construction. Each of these variations introduce substantial differences into sentences, and mean that with the exception of some boiler-plate sentences and year-to-year within-firm re-use of material, almost no two sentences in company filings are identical.

This article explain how by abstracting/capturing these surface-level variations, our textual structures make it feasible to examine the similarity in the conveyed relationships, rather than whether those sentences use exactly the same words to convey their messages.​

Despite grouping research in linguist analysis, most large-scale research to-date on organizational communications take the word as the unit of analysis, analyzing the text based on word counts, or correlation in word usage. The key basis of Menai Insight's tools is that there is a layer or meaning in text beyond the words on the page, captured only when considering the relationships conveyed when these words are organized together. That is, textual information express more nuanced relationships, such as justification for particular decisions, expectations of future states, and caveats to an argument. Word-counts and word-clustering approaches, such as topic modeling, abstracting away the specific relationships between how the words are structures to into a relationship, and how those sentences are structured together into meta-structures.

​This article summarizes the limitations of capturing meaning with approaches that take the word as the fundamental unit of analysis; fundamental issues that our approach to capturing meaning seeks to address.

There is no question that textual information represents a rich source of historical information to understand an array of firm actions. From analyzing strategic actions taken by organizations (Tripsas and Gavetti, 2000; Benner, 2010), to studying the dynamics of firm and stakeholder interactions (Chen and Hambrick, 1995; King, 2008), to understanding the overall evolution of a field or society (Fairclough, 1992; Barley and Kunda, 1992), the qualitative textual information produced by organizations, information intermediaries, and other stakeholders presents a wealth of detailed historical information for organizational researchers. In addition to conveying factual information, communication provides opportunities to shape reality (Berger and Luckmann, 1967; Potter, 1996), and organizational communication is a way of managing audience perceptions (Bettman and Weitz, 1983; Elsbach, 2006; Fiss and Zajac, 2006).