We began by imagining the research landscape 100 years from now
Imagining the future research landscape
Our story began by imagining the breadth of questions that could be analyzed and explained were it possible to systematically capture meaning from text. Questions on the evolution of meaning, the structuring of that meaning, and the dynamics of how the structuring of meaning evolves.
We imagined a world where the ability to capture a representation of everything that is said, how this aggregates, and how this aggregation evolves, enables a whole new field of question on organizations to be examined and explored.
We imagined a world where the ability to capture a representation of everything that is said, how this aggregates, and how this aggregation evolves, enables a whole new field of question on organizations to be examined and explored.
Developing the tools to make this a reality
Once we could imagine the research possibilities from capturing a rich, nuanced representation of text, the next stage in our development was developing and implements an approach to transforming the text across a variety of key organizational communication mediums into a consistent representation, or ontology, of what is said while preserving the structure.
Making the tools widely available
The final, and most exciting stage in our evolution, was the decision to make our tools widely available: Menai Insight was founded to allow the broadest range of researchers to be able to capture and explore meaning from text.
Building on experience researching top managers
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PhD, University of Michigan
Dissertation Title: The Ontology of Communications: Capturing Meaning from Organizational Communications Committee: Jim Westphal (Chair), Jerry Davis, Mark Mizruchi, Derek Harmon. Publications:
Keeves, G.D., Westphal, J.D., & McDonald, M.L. 2017. Those closest wield the sharpest knife: How ingratiation leads to resentment and social undermining of the CEO. Administrative Science Quarterly McDonald, M., Keeves, G.D., & Westphal, J.D. 2018. One step forward, one step back: White male top manager organizational identification and helping behavior toward other executives following the appointment of a female or racial minority CEO. Academy of Management Journal Ashford, S.J., Ong, M., & Keeves, G.D. 2017. The role of issue-selling in effective strategy making. In S. W. Floyd & B. Wooldridge (Eds.), Handbook of Middle Management Strategy Process Research. Cheltenham, UK: Edward Elgar Publishing. |
Gareth Keeves, Founder and CEO
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